Most trade owners think the problem is "not enough leads." Nine times out of ten, it's the wrong leads. Your ads are set to a 50-mile radius, broad match, "plumber near me," and you're paying for clicks from people looking for a $20 part at the hardware store.
SEO done cheap pulls in the same mess. A blog post about "how to fix a running toilet" ranks, brings traffic, and not one of those people will ever pay you. You're paying for eyeballs that were never going to buy.
The fix isn't more spend. It's tighter targeting, a real negative keyword list, and landing pages that speak to the job you actually want. Broad reach is how agencies pad their numbers. Tight reach is how you book jobs.
We look at your search terms report line by line. Most owners have never even seen it. That report alone shows you exactly where the money's going, and it's usually the fastest leak to plug.
"I've never met a trade owner with a traffic problem. Most of the time it's a retargeting problem dressed up as a traffic problem"
same budget, right targeting = more jobs, more revenue
Want the real numbers on your business?
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