You did the job. It went well. And then... nothing. No review request. No follow-up call in 30 days. No "we're here in spring for your AC tune-up" email.
So that customer, who already trusts you, calls someone else next time. Because they forgot your name. Or the next ad they saw was your competitor's.
A repeat customer costs you nothing to acquire. A referral costs you nothing to acquire. But most trade businesses have no system to generate either one. They treat every job like a one-time service instead of a relationship.
The fix: automated review requests the day the job closes, a 30-day check-in, and seasonal reactivation campaigns to your past customer list. That list is gold you're already sitting on, and almost nobody mines it.
"The cheapest lead you'll ever get is the one you already earned. Most owners leave that money on the table."
You do 100 jobs / month.
If you got a review from 30% and a repeat
or referral from 10% of past customers:
+10 jobs / month from people who already
trust you, at $650 = $6,500 / month.
x 12 months = $78,000 / year.
Annual impact
$78,000
per year, walking out the door
Near-zero ad cost. Pure profit.
Want the real numbers on your business?
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