Call Leak
Missed calls, ignored voicemails, after-hours leads calling your competitor.
A homeowner's water heater bursts at 6:47 PM. They call the first plumber on Google. No answer. They call the second. No answer. They call the third. You. You answer. You get the job.
Except most of the time, you're the one not answering. You're on a job, on a roof, under a house. The call rolls to voicemail. They don't leave one. They call the next guy on the list.
Missed-call tracking shows the average trade business misses 20 to 30 percent of inbound calls. Every one of those is a job that went to your competitor, and you paid for the lead that produced it.
The fix is simple and it pays for itself in a week: a live answering service for after hours, and call tracking so you know exactly which calls came in, which were answered, and which were lost. You can't fix what you can't see.
"You don't need more leads. You need to stop losing the ones you have."
You get 80 calls a month.
You miss 25% = 20 calls lost.
Average ticket: $650. Close rate: 60%.
20 calls x 60% close = 12 jobs lost.
12 jobs x $650 = $7,800 lost / month.
x 12 months = $93,600 / year.
Annual impact
$93,600
per year, walking out the door
That's a crew salary, gone to voicemail.
Want the real numbers on your business?
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